Light the Way
Hyundai - Light the way
The BriefPromote the new electric eco friendly Hyundai IONIQ using a fleet of drones to illuminate it’s journey to launch in a darkened hanger.
The StrategyFusing the latest drone technology matched with Hyundai’s innovative approach we created a choreographed drone fleet, each with custom spotlights showcasing the IONIQs original design features. Centrally controlled with our bespoke software, this enabled on camera, repeatable synchronised flight and scripted movement of the drones inside a space with no GPS!