The Brief

Show how Hyundai embodies and embraces positivity at its core to design, whilst showcasing the new Hyundai i20.

The Strategy

Create the world first thought powered car and drive an i20 completely with the power of positivity. Using an Electroencephalogram (EEG), translate real-time analysis of users brain activity into positivity levels to control in car robotics to drive the Hyundai i20 car completely with the power of their mind.

The Result

A compelling sharable story that created 1,000,000+ YouTube views for the campaign. A first in connecting brain reading technology with in car innovation, with robotics, electronics and software.